Fitted for moms UI project
Empowering Moms on the Move :
Achieve Work-Life-Fitness Harmony with Personalized Workouts and Easy Scheduling
Project Type Responsive Web App, Individual UI Project
Tools Figma, Pen/Paper
Duration 7 Weeks
Project Overview
"Fitted" caters to women who juggle multiple roles in today's society, including being a working professional,
a mother, and someone who values self-care.
Objective
I aim to design a responsive web app for mothers seeking a platform that reflects their busy lifestyle and recognizes the challenges of finding suitable exercise routines and time constraints.
The constraints of busy schedules hinder many mothers from dedicating sufficient time to exercise.
Mothers often prioritize their children's needs over their own fitness, which undermines their physical activity as a fundamental necessity for good health.
According to 2023 State of Motherhood survey report, the majority of moms (62%) report getting less than 1 hour to themselves each day.
Problem Statement
"How might we design a web app for busy moms that integrates regular exercise routines, encourages commitment to fitness, and accommodates short, impactful sessions as brief as 5 minutes?"
Understanding Target Audience/User Persona
(Whose problem am I solving?)
Rebecca is
33 years old
works as a software developer
has a partner & 3-year old daughter
lives in a city apartment
More about Rebecca
Rebecca wants to get in shape and get the exercise into daily routine, as her sedentary job doesn’t allow a lot of time for exercising. Rebecca is very tech savvy, as she works on computers every day.
“I love the thought of having something that could really work with my schedule. Being as busy as I am makes it tough to exercise otherwise.”
GOALS
To help with this goal, Rebecca wants to find a tool that will help her fit exercise routines into her busy schedule.
As a beginner to working out, Rebecca also wants something that will help her learn how to properly exercise.
Rebecca wants help finding routines she can enjoy.
NEEDS
Rebecca wants to be able to find exercises that match her goals of losing weight and getting in shape.
In addition, she wants to find short exercises that she can do multiple times per day in between other activities.
She wants the tool to keep her motivated as well, as her schedule can often be distracting
User Flow
(How the users interact to achieve their goals?)
Solution
Creating a user-friendly and responsive web application tailored for mothers, serving as a personalized fitness journal to track progress, provide motivation, and effectively manage their fitness journey.
Visual Implementation
01. Mood Board
The design for the Fitted for Mothers app is thoughtfully crafted to empower users by delivering a fitness journey that is motivating, informative, and enjoyable.
The mood board is thoughtfully designed to capture the essence of mothers who skillfully balance the demands of a busy day with a commitment to a fitness-oriented lifestyle. It reflects their dynamic roles as multitaskers, seamlessly transitioning between careers, caregiving, and personal growth, while staying true to their aspirations for health and well-being.
The imagery and design elements highlight their resilience, determination, and ability to prioritize self-care amidst their packed schedules, creating an inspiring and relatable representation of their everyday lives.
02. Style Guide
A personal onboarding experience.
Every MOM is different, and that's why each user's experience begins with a thorough introduction so that the app can target user needs as soon as possible.
A user-specific command center
Discover tailored workouts designed for on personalized dashboard, ensuring every mom finds the perfect fitness routine to suit her busy lifestyle.
With personalized workout recommendations and the latest article on women's healthcare, the dashboard is a place of exploration and investigation for the curious.
a customized fitness diary
Access individualized fitness journal and control of health and fitness aspirations. Craft personalized challenges that align perfectly with objectives and meet the goal step by step.